Depending on how long you’ve been using Keap, and what edition you have, you might have a variety of email builder options when you are building automations.
And if you’re a long time user, chances are you have older campaigns using some of the older email builders.
The newest email builder, which is also known as the “Unlayer” builder has been around for a little bit, and Keap has been making regular improvements to it. If you haven’t checked it out in a while, it may be time.
What do I do with my older emails?
The idea of rebuilding all your emails from scratch is…unappealing. To say the least.
And so to help Keap users transition their existing emails into the new builder, Keap has released a tool that does the conversion for us automatically.
Now, if you’re like me, you very well might have questions about this process. Like “Does it work?” and “What should I watch out for?”
So to help with that, here’s a video demo of the conversion process in action.
All things considered, I think this conversion tool works pretty well. Overall I’m impressed with how fluidly it helps convert our legacy content to the new email builder.
Do I need to update my emails right away?
Short answer – No. I don’t think there are any plans to stop supporting the emails built in the prior email builders Keap has offered.
But, I do think this is the builder they’ll be investing in moving forward. So, the sooner you can start adopting it, the more quickly you’ll develop comfort and familiarity with it.
For me, I’ve started using the new builder for all new emails I set up, and I’m using the converter tool anytime I go back to make changes or updates in older automations of mine. I invite you to do the same.
Thanks Greg! You answered some of my questions and helped me feel more comfortable about converting our emails. One question I do have is: What’s different about this emailer builder aside from being able to pull in new graphics?
(After a year of dealing with repercussions of a concussion from getting hit in the face at close range playing pickleball, I’m up and going with updating our marketing and getting acquainted with all the new things that Keap is introducing!)
There are a number of very subtle differences – like being able to use cmmd+K (or ctrl+K) to create a hyperlink instead of having to click to create one. But I think you’re probably asking more about “why” they moved to a seemingly similar builder, and that answer is that the prior builder was built on some technology that was being deprecated in a way that made it hard for them to continue to work on improving it. My understanding is that this newer builder has more promise for future growth and improvements. From where I’m sitting it feels like a lot of effort for a largely lateral shift (so far), but I am not a developer, so I’m sure if they were willing to undertake this that there must have been very compelling reasons.
Thanks, as always, for reading! And I’m so sorry to hear about your concussion. What a pain! (literally)