As many of you know, I’m a total geek when it comes to new tools. I’m not always as quick to adopt as I should be, but I love learning what’s possible.
Anyway, I was at the Traffic & Conversion Summit over the weekend (I’ll recap it soon), and on the morning of day three I attended a session which was literally 60 minutes of a guy on stage listing tools that Digital Marketer uses and recommends. I tried to record some of the session on a really poor quality Facebook Live video. But to save you from suffering through that, here’s a list of tools I wrote down that you may want to check out.
I should call out that these are not tools that I can formally endorse. I haven’t used these most of these tools, and in fact, many of them I hadn’t even heard of. If you’d like my list of recommended tools, those are listed here.
Keyword Tools
SEMRush – Comprehensive Keyword Research
VideoCents – YouTube Keyword Research
Keyword.io – Google Auto-complete Keywords
WordTracker – 1000’s of longtail keywords
LSI Graph – Latent Semantic Index (LSI) Keywords, Latent Semantic Indexing is one of the things that Google looks at to make sure that the words they expect to be on a page are actually there.
TwinWord.com – Fancy tool for demonstrating the distance between words in the latent semantic index.
SeCockpit – Find 1000’s of proitable google keywords quickly
Traffic Tools
Sumo.com – Suite of tools, highlights include Welcome Mat
PushEngage.com – Web-push notifications
Votigo – Contest and Sweepstakes Solutions
YoRocket – Analyzes your headlines
FullContact.com – Aggregates a contact’s web presence and social profiles to give you context for who someone might be – (Also works with Zapier)
BrightVerify – Verifies email addresses, by uploading a list, or in real time as people are signing up on your website
ReferralCandy – Refer-a-friend engine
SEO Tools
SEOpresser – WordPress tool that grades an entire post based on a variety of factors
Pingdom – For monitoring your page speed, performance, and gathering insights
aHrefs – To find out all the links your competitors have, and analyze the links you’re using
rmoov.com – Identifying links and backlinks that may be hurting your website
Nozzle – So much SEO information you won’t believe it – Their slogan is “Know everything google knows. If you can handle it.”
WPsuperCache – WordPress caching plugin to help with site load time
Social Ad Tools
DriftRock – Tool for personalizing Facebook ads and other things
AdEspresso.com – Generate 1000’s of Facebook Ads quickly
GetCompass.co – Facebook Ads competitive intelligence
Follower Wonk – Twitter follower tool and analytics
MeetEdgar.com – Repurpose and repost social content
Facebook Pixel Helper – Chrome extension, tells you when you’re having challenges with your Facebook Pixel
AudienceDrill – For drilling down to the audience that you may want to reach
Lead Capture
OptinMonster – Lead capture, pop-ups, and A/B testing
OptiMonk – LeadCapture, exit pop-ups, boosted conversions
Gleam – Competitions, Lead Capture, Visual Galleries, Reward Redemption
Bounce Exchange – Targeted offers based on analytics and onsite behavior
Analytics
ClickMeter – Monitor, compare, and optimize your marketing links
Tag Assistant by Google – Chrome plugin, helps to troubleshoot installation of various google tags
InsightSquared – Business intelligence software
UsabilityHub – Tool for product managers and designers to quickly capture feedback through user testing
QualaRoo – Voice if customer insights to help your business grow
LikeAlyzer – Likes and social data on your own Facebook page, or on your competition
Grytics – Facebook Group analytics and insights – reports on posts, members and activity
TruConversion – Offers easy to use analytics tools so you can make data driven decisions for your website
Sitespect – Digital optimization, personalization, omnichannel testing and analtyics
Chat Tools
ManyChat – Use a Facebook Messenger bot on your site
ModernApp – Grow your business with Facebook Messenger
ChatFuel – Create an automated chat experience with Facebook Messenger
Wow. So, that’s quite the list. I hope you find a few that you can use to make your life easier. I want to reiterate that I’m not using these tools, and that I can’t formally endorse any of them. However, I do have a list of tools that I rely on daily for Monkeypod. Check em out here.
I’d love to hear your favorite tools. Feel free to leave them in the comments below!
Brilliant Greg, thank you for compiling and sharing this list.
You got it Nick! Thanks for reading.
Great list thanks Greg. Lots of homework here.
Yeah, I’m certainly not suggesting that you need all of these. But hey, I’m gonna go through them and have a look!
Can you put the cost of each tool in your post?
I don’t know the cost of each tool. This is just a list from my notes from T&C, but as I research them I’ll try and update this post with anything I uncover! Good idea.
I started to go research prices for some of these, and many of them have a free trial, and then variable dependent pricing tiers. So, unfortunately I won’t be able to add their prices to this post easily. But thanks for the suggestion!
Thanks for featuring Compass!
Means a lot to us and I am sure you will be happy with our future updates!