It seems like “How do I pause an Infusionsoft campaign?” is a question that I hear every month or so.
It’s a fair question, and there are plenty of circumstances under which you’d want to pause a campaign – but the sad reality is that the campaign builder doesn’t have an elegant “pause” function.
This leads to a some people thinking that it can’t be done. Which isn’t entirely true.
It IS possible, it’s just not very clean – and rarely is it worth the extra effort.
So, I need to be really clear – I am not recommending that you do this for all your campaigns (please don’t).
But if you’ve got a specific situation where you have a campaign you’re building, and you KNOW you’re going to need to pause it (during an event, or over the holidays, etc, etc), then let me show you the structure and process required to pause a Keap campaign.
The demo above was built using Keap Max Classic (which was called Infusionsoft at the time), but this same approach would work for Max, Pro, or any version of Keap with the campaign builder.
Note: If you’re the type of person who wants to see the second part of this process where I demonstrate some advanced strategies you can layer in, then check out the Part 2 bonus video on my Monkeypod YouTube Channel.
you didn’t link the email 1 and email 2 sequences to the pause goal so they only get pulled out if they were in email 3 sequence.
Thanks for the comment Stuart. I’m gonna go ahead and disagree with you on this one – a goal does NOT need to be directly attached to a sequence in order to extract a contact from that sequence when achieved. That’s one of the more common misunderstandings I see – and it results in some people building campaigns using unnecessary (and messy) methods that can be hard to read, or troubleshoot. Here’s an article illustrating this if you’d like to read more: https://www.monkeypodmarketing.com/cb-gotcha-1/
Thanks for reading! Hope you found the rest of the strategy valuable.
Greg, You got me excited there for a second, I thought maybe there was some new feature they released that I somehow missed… But, alas, you hit the nail on the head when you said that this is usually more trouble than it’s worth. The other two ways to pause a campaign, which are equally as painful, are:
1. To always use Field Timers. A.)Then, you can change the dates in the fields. B.) Pull all the people out of the sequence, and push them back in. (This will reset the field timers.)
2. Use Legacy Follow up sequences. These can still be paused. Of course, I haven’t tested that since 2013. Neither of these options are recommended by any strech of the imagniation. My hope is that maybe on the Dev Team will check this post out and somehow move this up on their priority dev list.
Yeah, sorry about the false hope Kev! Appreciate your contributions as always! Cheers.