If you’ve been a Keap user for any amount of time you’ve probably heard someone say “I’m only using 10% of the platform.”
Or maybe you’ve even said a version of it yourself.
Something about this phrase, and the mindset it represents, has always bugged me a little – and recently I think I figured out why.
Keap wasn’t created for you.
It wasn’t created for me either.
It wasn’t created for any individual – it was designed to solve problems for a variety of businesses, across industries, and around the world.
And the result of a tool being that robust is that it generally offers more than any single business needs from it.
I think that’s why the idea of using 100% of Keap (formerly known as Infusionsoft) always made me raise an eyebrow.
You don’t need 100% of Keap.
No one does.
Saying you aren’t using all of Keap implies that you should be.
Saying you’re only using 10% infers that you’re missing out on 90% of what it has to offer.
That logic doesn’t add up – and it’s why I think this is a myth.
Lemme explain:
Can you imagine if the same logic was applied to a Las Vegas buffet?
You may leave absolutely stuffed, but there’s way more food that you didn’t eat – right?
There’s more at one of those buffets than anyone can or should consume – both in quantity and variety.
You don’t need to eat everything (though some of us still try) – you just need to eat whatever you personally need for nourishment, or to satisfy your appetite, and to feel good about the value you got from the buffet.
And that same idea is true for Keap, and probably for many softwares – you don’t need everything they offer, so get clear on what you and your business have the appetite for, and prioritize that.
So rather than trying to eat the whole buffet, or ride all the rides, my advice is to focus on articulating your personal needs.
Define what 100% would look like for your business.
And then focus on doing that.
I couldn’t agree more, Greg.
And then there’s another myth that’s sort of the opposite of thinking you need to use EVERYTHING in Infusionsoft…it’s where people think Infusionsoft isn’t complete because it doesn’t include EVERYTHING their business needs.
Like scheduling software. Or SMS. Or whatever.
That’s what 3rd party software developers are for. And we get to pick and choose ONLY the services our particular business needs.
In other words, it’s like you said: get clear on what YOU need, use what’s related to that in Infusionsoft, and if you need something beyond what Infusionsoft offers, then get that from a 3rd party vendor.
Like they say, you can’t be all things to all people. So let’s just be happy there are companies out there willing to create and maintain solutions that help us run our businesses.
And let’s not lose sight of the fact that all of this tech stuff is WAY easier than it’s ever been!
So true. Great points Grant, thank you!
This was good! I’ve not looked at it this way before. I always look forward to your videos. BTW, welcome to Tribe. This is my second year and I’m also in Tribe Connect. Will you be at Tribe LIVE? It’s a pretty amazing event. It seems we have some things in common. I too am from Michigan and have been to Cedar Point many times.
Thanks for reading Val! I’m not booked fro Tribe LIVE this fall…yet – it looks like a great event, but I haven’t made a decision one way or another (I’m still locking down some travel for a friend’s wedding around the same time). And yay for Michigan (especially in the summer) – I just spend about 10 days back there visiting friends and family. Anyway, thanks again for reading (or watching) and commenting!
…and sometimes you stand in line almost all day waiting for Top Thrill Dragster to re-open, and you realize you could’ve ridden literally ALL the other rollercoasters instead! 😂
Hahah, isn’t that the truth. I remember the hype when that one opened.