


3 Species of Pipeline: Part 2
We’re back with more knowledgey goodness from the Mad Scientist. In case you missed the first part of this post, check it out here. But to bring you up to speed, we’re talking about the different use cases for a pipeline.
Species #2: Fulfillment Pipeline
Sometimes, the sale is relatively simple but the fulfillment process is long and involved. In …

3 Species of Pipeline and How To Leverage Automated Experiences
The original Campaign Builder Mad Scientist is back again to drop some knowledge on us all. You guys may know Paul from past hits such as Infusionsoft for Non-profits, 5 Massively Underused Infusionsoft Features or as the author of the IS Cookbook. Regardless, he’s back, and has pulled some more wisdom out from under his glorious hair. Enjoy.…

Confessions of a Campaign Expert: Compartmentalized Campaigns
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Keap for Non-Profits: A Monkeypod Case Study
Paul Sokol is an automation expert, a close friend, a pretty talented Eminem impersonator (proof), one of Monkeypod’s most popular guest authors, and the former Campaign Builder Mad Scientist over at Keap. In addition to all those things, Paul is also a dedicated musician, and has started a charity to help raise money for local music and arts …

The Secret to Cracking the Code to Customer Success
This post was written by my friend and colleague Thomas Jones. Thomas and I first met at Infusionsoft when he became the director over the consulting team I was on, and while I never reported directly to him; I got to know him because we shared a cubicle wall. Because of our proximity, he was forced to listen to me …