Infusionsoft  Facebook Custom Audiences

Infusionsoft <> Facebook Custom Audiences

So the other day I was looking at buying tickets for an upcoming Mike Birbiglia performance at the La Jolla Playhouse, and around the same time, I started seeing Facebook Ads promoting the show.

No big deal, I’m being re-targeted, right?

I think most of us are familiar with that concept – it’s when you visit a web page, and …

Lead Nurture Myth #3

Lead Nurture Myth #3

I think the first and second posts I wrote dispelling these myths probably gave you plenty of context, but in case you haven’t read them, or have forgotten: Nurture is really, really important.

Nurture Myth #3: Nurture is something you do for your business.

Lead NurtureSometimes this one takes a little while to sink in, but when it does, the shift …