6 Reasons I’m Excited for ICON
You guys, ICON is nearly here, and this year’s event promises to be better than ever.
In case you’ve never been to ICON, picture this: You show up, and you’re greeted by thousands of small business owners just like you. You’re surrounded by the spirit of entrepreneurship, and the hunger for information. Every single one of the four-thousand attendees …
Lifecycle Marketing Perspectives: Part 3
…Lead Nurture Myth #3
I think the first and second posts I wrote dispelling these myths probably gave you plenty of context, but in case you haven’t read them, or have forgotten: Nurture is really, really important.
Nurture Myth #3: Nurture is something you do for your business.
Sometimes this one takes a little while to sink in, but when it does, the shift …