A while back I wrote a post about how most people think about email permission the wrong way, and they see it as a barrier, instead of as a tool that they can leverage. I made the recommendation that you could start gathering interest as your audience expresses it by clicking links, or opting in for certain things. Well, today …
I’ve got a guest post here from one of Infusionsoft’s brightest personalities – Judi Miller. You may know her as the voice of Infusionsoft’s training webinars, or just from her numerous contributions to the Infusionsoft ecosystem at large. Suffice to say, Judi has been around the block with Infusionsoft a time or two, and consistently finds ways to go …
The first thing you need to know is that Lifecycle Marketing transcends Infusionsoft. It’s a stable concept for small businesses everywhere. The common mistakes I’m going to outline here are not unique to Infusionsoft users. They’re prevalent throughout the small business community at large.
Lifecycle Marketing (or LCM as I’ll call it) is the strategy around which Infusionsoft encourages you …
However, there are certainly some things you need to be aware of when you’re running a webinar. The difference between a killer webinar and a flop can be really subtle. I’ll cover 3 of the 6 keys …
