But I’m not a clickbait type of guy, and this isn’t a clickbait type of post.
Here’s the deal – when I started Monkeypod I built my website. And then I moved on to the next project. And the one after that.
That’s how most businesses operate, right? Build, launch, move on.
In my experience it’s hard enough just doing that.
But this year I set a goal for myself “Do less new stuff, and make my existing stuff better.” (It’s harder than you might think.)
So, with that in mind – I’ve been revisiting my website, and all the stuff I built 3 years ago to ask “Why’d I do it this way?” and “How could it be better?”
In February I asked that about my Contact Us Page – a simple page, creating modest results.
In 2017 I averaged 2 submissions and 1 new contact a month. When I saw those numbers I genuinely didn’t know if it was good or bad. I had no context for it.
So, I decided to mix it up (can’t learn if we don’t try, right?) and I added a 30 second video to that page.
Two months later I had tripled the number of monthly submissions I was getting.
Here’s the deal:
But from my experience I think that most small businesses spend the majority of their time working on moving things forward, and building whatever is next – which is certainly admirable, but I’ve found revisiting the stuff I’ve already built can be equally rewarding.
Sometimes fanning a fire that’s already burning is easier than starting one from scratch.
(I’ve been watching Survivor lately – so I’ve got firestarting on the brain.)
Hey Greg, Love this tip – it’s so simple…but elegant… Thank you for sharing this, I will be putting this into action for Cleancorp!!
Thanks Lisa! Hope all is well. 🙂
Great stuff Greg.
Appreciate the validation Nick!
I valued this perspective revisiting things that aren’t “broken” and the information you shared.
Thanks!
Exactly! Thanks for reading LaQueshia!
Hey Greg…
funny, I’ve been doing the same thing the last few months. Been reworking the site, implementing the IS stuff, and trying to make it better. (Read, make it work). Doing a FB Live today at 3.
Awesome! Glad to hear we’re on the same page. And thanks for reading Mike.
Great tip, Mine needs work as well…
Ive got my fair share of stale stuff that was built many moons ago
What tool did you use to create the video on the page?
still living off your awesomeness & creative energy from Fast Pass in Phoenix in March
Todd – good to hear from you man! I use Camtasia for my video recording and editing, and then I use Wistia for hosting the video. If you wanna see more of the tools that I lean on, check out this ebook I just finished: https://www.monkeypodmarketing.com/tools-ebook