Curious about Keap?
If you’ve ever asked “How does Keap work?”, then you’re not alone. We’ve answered that question dozens of times, and each time the answer changes based on what how we’ve been using it recently, for ourselves and with the Monkeypod clients.
But simply put, Keap is a marketing automation platform. It combines a robust CRM with a sophisticated email marketing platform and automation engine, and if you need it, it also ties in a shopping cart as well.
Automation is a great way to grow your business in a scalable, reliable way – without having to increase headcount. Marketing automation isn’t right for everyone. But if you don’t know about it, then you may be missing a tool that would make your business, and life, much more organized and efficient.
Check out this video to learn about the concept of Lifecycle Marketing, and how this strategy manifests through Keap. If you have any questions about Keap, the pricing, or just whether or not it may be a good fit for your business, check out the FAQ section below, or reach out to us directly.
Where does Keap fit?
Keap, formerly Infusionsoft, can serve your business in a variety of ways, and this video highlights the way the features support different aspects of your business and of your customer’s journey.
But my recommendation is always to focus on what is necessary over what is possible.
Focus on what is necessary over what is possible.
Get clear on what your business needs from your automation platform, and create a plan for getting to that point. You can always do more, but the first milestone should be setting up your system so that it’s earning an ROI by doing it’s job reliably and predictably every month.
How about a case study?
The most succinct way I’ve found to describe Keap’s function is that it is used to design automation that support and enhances the journey your customers are on. This case study is a great example of automation used throughout and end-to-end customer journey, and in a rather inspiring environment, if I do say so myself. Enjoy.
Automation Platform
Keap is best known as an email tool. It can certainly send emails, but automation is much more than that. It’s really a tool to design and support your entire customer journey. It also helps organize your database, process orders online, and streamline internal workflows.
Here’s a quick video on where Keap fits.
Built to Scale
Keap is built for small businesses. The beauty of a tool like this is that it will grow as your business does. Automation works 24 hours a day, all year long. It allows you to scale in brand new ways. The more you automate, the more you can focus on the parts of your business that really need you.
Drag & Drop Builder
Keap uses a drag and drop interface to build your marketing collateral. This means you can visually map out your customer journey, as well as your emails, web forms, and landing pages. Frank Kern once described the Keap automation builder as “a magic whiteboard that spits out money.”
Frequently Asked Questions
Does it work?
Yes. Automation works. We’ve seen it time and time again. Not everyone is ready to buy at the same time, and it’s not feasible for you to spend all your time calling back customers and answering emails. If you build a system that does this for you, you can rest easier knowing that every lead and prospect is being looked after and aren’t slipping between the cracks.
Who is Keap for?
Keap is a version that can help small businesses of nearly any shape or size.
The ideal fit businesses are are 1-15 employees, over 100K in revenue, and are looking to grow.
If you’re experiencing difficulty because you have too many systems, because you’re short on time, or because your leads are growing stale or slipping between the cracks, then Keap might be a good fit.
We’ve seen all sorts of business models- from estate planners, dentists and lawyers, to authors, coaches and speakers, even to small sales organizations and local service providers like exterminators and commercial cleaning companies, it can meet the needs of a lot of different business models.
The common denominator is people who are maxed out, and are looking to use automation to save time, organize, and grow sales.
Is learning Keap difficult?
Keap is a robust system that can do a lot of different things. It’s built for small businesses, and small businesses can be pretty complex. We’d be lying if we said there wasn’t a learning curve. But we’d also be lying if we said that it wasn’t worth it. It is.
We firmly believe in the power of automation, because we’ve seen it work over and over. Since day one it’s been an instrumental tool for Monkeypod. Even if you decide Keap isn’t right for you, you should find a way to automate the things that aren’t the best use of your time so you do more of the things that are.
How does it work?
Well, it’s different for every business. But the idea is this: You create the experience you’d like your prospects and customers to have, bottle it, and then serve it up time and time again.
Sign up for one of our mini courses here and you’ll experience what Automation is all about, in real time.
We’ll automatically unlock the course content, and deliver valuable resources to you over the next few weeks so you can experience what Keap makes possible.
Do you have any more case studies?
Glad you asked, here’s a really strong one about the use of automation for the African Leadership University.
Sign up here for more, and a few other resources.
Don't Be Shy
If you aren’t sure if Keap is the right fit for your business, reach out. We’ve seen hundreds of businesses succeed and fail as they adopt automation, so we might be able to help predict obstacles you would encounter. Feel free to drop us a line with any questions.