So as you likely have noticed, artificial intelligence (AI) has had a bit of buzz lately.
In less than a year it went from being a technical and esoteric topic to being a household term for small businesses.
And naturally, Keap is getting in on the party by introducing features that take use AI to simplify the process of producing the assets we need for automations.
There have been multiple iterations of the AI features in Keap, so if you checked them out at one point but haven’t been back lately, you may be missing out on some serious upgrades.
You’ll need to be a Keap user to take advantage of these features – if you aren’t using Keap yet you can start a 14 day free trial here.
The first thing to know is there are basically two different AI tools that Keap has been developing – there is some overlap (which I’ll expand on later), but they solve different problems, and are used differently.
The two tools are:
1. AI Automation Assistant
2. AI Content Assistant
I’ll do my best to explain both in this post – but if you’d like to see them in action, check out this free mini course.
AI Automation Assistant
The first one, the AI Automation Assistant is a tool that Keap has had in one way or another for over a year now, and effectively it lets you launch “plays” that can support your business in varying ways – by helping you collect new leads, convert more sales, or better serve your customers.
To start, you choose a “play” you want to build. Then the Automation Assistant will walk you through a series of prompts it needs to collect information from you (your company info, target customer details, offer specifics, etc).
Once you’ve answered the questions, you click “Generate” and the AI will use your information to automatically produce tailored copywriting for the various assets the play you selected requires.
Then, you can review or edit the copy and once you feel good about it then you can use it to set up an automation.
For Keap Pro and Max users, you can launch an Easy Automation right from the interface.
Ultimate (or Max Classic) users, and anyone who prefers advanced automations, can simply copy and paste the copy into the various components you need in order to set-up the play in the Automation Builder.
So, if the Automation Assistant helps you craft copy that you’ll use to communicate to groups of people, then the other AI tool is more about crafting personal communications.
AI Content Assistant
Rather than helping you produce copy to use in one of your automations, this one helps you write messages to individuals. (Available in Keap Pro and Max for now)
To start, you’ll open a contact record and then start to write a message. But instead of starting from scratch you’ll look for the little “wand” icon to get started.
There are a variety of prompts you can use depending on the nature of the message you want to send, or if you have a unique scenario you can just ask it to create custom copy.
The AI will use information about your business, as well as details drawn directly from the contact record in order to draft email copy for you.
Once the first draft of a message is produced, you can use it as is or modify it by changing the tone, length, or translating to another language.
For now, this tool is only available in Keap Pro and Max, but my understanding is that they’re exploring ways to have this wand show up in more places throughout all versions of Keap.
And if you’re not yet a Keap user, but you’d like to try it out you can start a 14 day free trial here.
Where do I learn more?
If you want to see these features in action, and long with a step-by-step walkthrough of how you can use them for your own business, check out this free mini course.
