This blog post addresses a fairly specific Keap question about a relatively advanced scenario:

“How do I up split a complex campaign?”

It was prompted by a question Steven, an OG Member, asked yesterday when he realized the campaign he’d built had spiraled a bit out of control.

Is the campaign functional? Sure.

But it’s cumbersome – and when a campaign is that big it has a number of drawbacks; it’s harder to manage, to modify, and to report on.

And it takes forever to load (ever seen this horror show?).

So, the answer is to generally build your campaigns in smaller more modularized structures, as Mike advises here.

And then chain those structures together, like this.

Great advice – but it doesn’t help Steven (or anyone who has an unruly campaign).

How do I break up a big Keap campaign?

But if you have an existing campaign that you want to divide into smaller campaigns you can – but there are some considerations.

First, you’ll want to decide what you want to happen to the contacts who are already in the automation.

And second, you’ll want to pay close attention to the functioning goals – some goal methods live in a singular campaign, and can’t easily be moved.

In this video I’ll show you the various ways to divide up a bloated campaign, and talk through those considerations as well.

So there you have it – now you (or Steven) have a process you can follow for making your goliath campaign more manageable.

And, in case this all feels a little advanced – here are two resources I recommend to keep exercising those campaign builder muscles:

Campaign Builder 101 [Blog Post]
CB Trilogy [Virtual Course]

The campaign builder is Keap’s automation engine – understanding how to harness this tool is the key to multiplying the ROI you get from Keap every month,