Have you heard of geocaching? It’s a real-world treasure hunt. People hide small caches in parks, along hiking trails, in cities, basically everywhere.

I only recently learned about it. I downloaded the app and…boom, turns out there are caches all around me.

There’s literally one at the park next to my house, about 107 feet from where I’m sitting right now.

Here’s the kicker: those caches were there the whole time.

I just didn’t see them, and even if I’d stumbled on one, I probably wouldn’t have recognized it.

Automation is like that. Opportunities to streamline, standardize, and save time are scattered throughout your business - support inbox, onboarding, billing, follow-ups, internal handoffs.

But if you don’t know what you’re looking for, you can trip over an opportunity and never realize it.

In this short video, we dig into how to build your “automation lens” so those hidden wins start popping into view.

Here are some things you can do today to start developing that automation lens:

• Track repetition: Any task you (or your team) do 3+ times the same way is a candidate.
• Spot delays: Look for steps that sit waiting on someone, things like approvals, data entry, “just checking in” emails.
• Template first: If you can templatize it, you can often automate it.
• Log friction: Keep a running list of annoyances and bottlenecks; review it regularly with an automation mindset.
• Ask for help: Inviting outside perspectives will help you spot things you aren't seeing.

Automation opportunities are everywhere; once you know how to spot them. And that matters because automation isn’t just a tech flex; it’s leverage. It reduces tedious tasks, standardizes your customer experience, and frees up time for the work that’s the best use of your skills.

Start training your automation lens, and those small wins add up to a smoother business and more room to do your best work.

Want to build your automation lens?

We've built a course specifically designed to help you identify opportunities in the customer journey where we've seen automation solve problems and create momentum.

View Course