The moment that is perhaps the lowest common denominator for every business is the purchase.

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For example, we know that AFTER they buy, they're going to get the thing they asked for - or, they should. If you buy a course from Monkeypod, within moments you're going to get an email with instructions for how to access that thing.

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Now, the next stage we're going to dig into is part of the post purchase journey - ask yourself "what happens AFTER someone becomes a client?"

I feel like fulfilling on their purchase is the bare minimum - what can you add to this post purchase section that sets your business apart? How can you create an experience that actually wows the customer?

If you're like me then it might feel a little weird to be scripting out all of these things for your customer - like, there are a lot of assumptions in there, right?

When I feel that way I try and remind myself that this isn't about forcing our prospects to do anything, after all - they're in the drivers seat.

It's more about anticipating what they might do, and helping create a path that makes their experience as seamless as possible.

Your customers are going to have a journey either way - so we may as well plan for it.

Lifecycle Marketing is a framework that helps you think through every stage of the customer's journey.

It gives you the opportunity to plan for what you want each customer to experience at each milestone, and what the transitions from one stage to the next will look like.

Great, so now what?

All this is great, but theory will only take you so far - that's fair.

So after you've mapped out what you want to have happen in each of the stages - then you need to figure the path to turn that plan into reality.

This Action Planning Framework will help with that.

Automated Webinar I've launched, but the truth is that this is just one of a number of journeys I've created for my customers.

There are customer journeys all throughout our businesses, and they range from the very simple to the most sophisticated - the trick is to get clear on what that customer journey looks like today, and then use the Lifecycle Marketing framework to identify areas that have been overlooked, or where it could be improved.

Customer Journey Mapping Resources

Here's a great case study showcasing how we used Keap at every step of the customer journey for the African Leadership University.

If you'd like to see how Keap's campaign builder can support a Lifecycle Marketing strategy, then check out the LCM: Real Life course - it walks through the high level concepts of Lifecycle Marketing and then shows you how to support them using the automation in the campaign builder (for Keap Pro, Keap Max, or Max Classic - which was formerly Infusionsoft).

And if you want unpack more of the principles of Customer Journey Mapping, here's a great blog post from my friends over at the Automation Ninjas agency.

If you are interested in learning more about Lifecycle Marketing, and how to use it to create calm, organized, and predictable growth for your business - then spend some time with the free Lifecycle Marketing video series from FUEL.