If you’ve sent broadcasts in Keap, you’ve probably run into this.

You schedule an email for later, and the audience gets “locked” based on who qualifies right now. If someone qualifies tomorrow, they don’t get the email. Sometimes that’s what you want. Sometimes it’s not.

HighLevel handles this in a cleaner way:

The core idea

When you schedule a broadcast to a smart list in HighLevel, it asks a simple question:

Should contacts added to the smart list between now and send time be included?

You get two options:

• No: only send to the contacts currently in the smart list
• Yes: include contacts added between now and send time

That one choice changes everything.

When to lock the audience

Locking the list at schedule time is usually the right move when:

• the segment is sensitive (you want tight control)
• the message is only meant for people who qualify right now
• you want to review the audience once and know it won’t change

When to keep it dynamic

Including new contacts up to send time is usually better when:

• people are opting in throughout the day or week
• it’s a newsletter-style update (blog posts, weekly announcements)
• eligibility can change quickly (new subscribers, new members, preference changes)

The big difference vs Keap

In Keap, if you wanted “send-time truth,” you often had to build an advanced automation with a date timer to mimic it.

In HighLevel, the broadcast flow just gives you the choice directly.

The takeaway

If you’re building in HighLevel now, it’s worth deciding on purpose: do you want schedule-time control, or send-time accuracy for this message?

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