Tag goals are one of the most popular ways to trigger automation in Infusionsoft's campaign builder, no doubt about that.

Tag goals are pretty simple to understand - you define which tag(s) they're listening for, and then boom, any time any of those tags are applied, the goal is achieved and the actions you've built out are set in motion.

Sometimes you need a goal to listen for more than one tag, and that's easy enough. For example, this goal would be achieved if any of the 5 listed tags are applied.