This project covers the start-to-finish design and implementation of text message notifications as a service to my subscribers. We tackle the required strategic and technical components, and also take a raw look at the emotional and mental struggles along the way.
Small business can be a volatile ride – and far too often it’s presented as this polished and uniformly positive ascension. This series includes the real, and turbulent, side of entrepreneurship.

The first episode in this series covers the backstory behind this project, how long it’s been on the to-do list, the emotional toll it’s has taken and the catalyst for finally getting started.
In the second part of this series, Paul and I have our initial scoping call to get clear on the project, and define next steps. Then, we share our reactions to how we thought the call went.
Part three covers the actual technical build for this project – which is a fairly straightforward campaign structure, and then the process of getting Keap’s SMS messaging set up and ready to roll.
Episode four of this series is where we design and build the opt-in process that will allow subscribers to sign up to receive SMS messages. Paul shared the outline he used for his business, and we recreated it for Monkeypod.
The maiden voyage – in this video we successfully send the first group text message to the folks who have signed up, announcing a livestream we’re about to host.
In the conclusion of this mini series we’ll recap the project, and summarize things that we might prioritize for future improvements. Then, Paul and I share a few thoughts on the mental health side of this project, and of entrepreneurship.