The biggest sales weekend of the year is coming—and even the best email campaign can’t convert if it never makes it to the inbox. In this live session, delivery expert Adrian Savage (Co-Founder of EmailSmart) shares the key steps to ensure your Black Friday Cyber Monday (BFCM) messages actually reach your subscribers when it matters most.
You’ll learn how to:
- Diagnose and fix common deliverability issues before your campaigns go live
- Strengthen your sender reputation with smarter list hygiene and authentication
- Improve inbox placement and open rates using proven pre-send strategies
- Track and maintain email health through the busiest sending season of the year


Cameron, Jade, and Greg—along with our industry expert friends—help you untangle business chaos, master automation, and build systems that actually work. We create practical training, online content, and live sessions designed to make business simpler and more successful. Join us for honest insights, real-life examples, and smart strategies to help your business thrive.