Buckle up friends – this one is technically pretty advanced, and extremely powerful.

Odds are you’ve heard of Zapier, right?

It’s a ‘no code’ tool that lets you connect Keap to other tools, so you can move information around, start and stop automation, etc.

And inside Zapier, the Keap integration has a handful of options, (applying a tag, creating an order, updating a contact, etc):

But – you might notice that list isn’t exhaustive.

Despite how poweful Zapier is, there are plenty of things it can’t do (creating a tag, moving an opportunity, creating an affiliate, etc).

So, if you need to do something that wasn’t part of the Zapier integration – you’d have to hire a developer to custom code it, right?

Until now…

Paul Sokol, the campaign builder mad scientist, has devised a way to make direct API calls with Zapier.

This effectively means that anything you can do through the API, you can now do with Zapier.

Enjoy:

In this particular example Paul is updating an Opportunity inside Keap – but since Keap’s API is fairly flexible, this same approach could be used in any number of ways.

If you found this demo helpful, give Paul a shout out in the Keap User Group or here on Twitter.